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Privacy Policy

What and How Information is Collected?

Voluntarily Shared "Personal Information":We collect certain information when users browse the websites belonging to analytics aura, in which user provide information directly, including personally identifiable information that is not limited to your name, telephone number, e-mail address, job and related information as part of the online job application process, resource downloads or in the process of registering for a sponsored training, event, webinar, or conference by Analytics Aura.

Automated "Non-Personal Information":When you visit our site(s), we collect the IP address of the device you use to connect to the Internet, the type of operating system you have, and which site you came from. The information may not be Personally Identifiable Information but may disclose other aspects of your browsing such as patterns using variety of technologies and tools.This information helps us provide an online experience that matches your device and may include:

(a) your response to one of our emails(b) time and duration of your visit to our site(s) and(c) pages you viewed while on our site(s).

Legal Basis for Processing (GDPR Article 6)

We process your personal data based on the following legal bases: (a) Consent - when you explicitly agree to our processing activities; (b) Legitimate Interests - for improving our services, security, and business operations; (c) Contract Performance - when processing is necessary to fulfill our services; (d) Legal Compliance - to meet regulatory and legal obligations.

What personal information do we process?

We collect and process the following types of data: Contact Information (name, email, phone number), Website Analytics Data (IP address, browser type, pages visited, session duration), Cookie Data (tracking preferences, website functionality), Communication Data (emails, support requests), and Technical Data (device information, location data). We process this information to provide, improve, and secure our services.

How We Process Your Information

We process your information to: provide and improve our services, communicate with you about our products, ensure website security and fraud prevention, comply with legal obligations, analyze website performance through Google Analytics, and fulfill legitimate business interests. We process your information only when we have a valid legal basis to do so under GDPR.

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy. Contact information is retained for 3 years after last contact, website analytics data for 26 months (Google Analytics default), cookie consent records for 1 year, and communication records for 2 years. You may request deletion of your data at any time, subject to legal retention requirements.

Your Rights Under GDPR

If you are an EU resident, you have the following rights: Right to Access - request copies of your personal data; Right to Rectification - request correction of inaccurate data; Right to Erasure - request deletion of your data; Right to Restrict Processing - request limitation of processing; Right to Data Portability - receive your data in a structured format; Right to Object - object to processing based on legitimate interests; Right to Withdraw Consent - withdraw consent at any time. Contact legal@analyticsaura.com to exercise these rights.

International Data Transfers

Your data may be transferred to and processed in countries outside the European Economic Area (EEA), including the United States (Google Analytics) and India (our servers). We ensure appropriate safeguards are in place through adequacy decisions, Standard Contractual Clauses, or other approved transfer mechanisms to protect your data during international transfers.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. Essential cookies are necessary for website functionality and cannot be disabled. Analytics cookies (Google Analytics) help us understand website usage and improve our services. You can manage your cookie preferences through our cookie consent banner or browser settings. Detailed information about our cookie usage is available in our Cookie Policy section.

Do we receive any information from third parties?

We may receive limited information from third-party services we integrate with, including Google Analytics for website analytics, Calendly for scheduling meetings, and email service providers for communication. We do not purchase or obtain personal data from data brokers or marketing companies. Any third-party data is processed in accordance with this privacy policy and applicable data protection laws.

Data Security

We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes encryption of data in transit and at rest, regular security assessments, access controls, and employee training on data protection. However, no method of transmission over the internet is 100% secure.

Data Protection Officer

For any questions about our data processing activities, privacy practices, or to exercise your rights under GDPR, please contact our Data Protection Officer at legal@analyticsaura.com. We will respond to your inquiry within 30 days as required by law.

Changes to this Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new policy on our website and updating the "Last Updated" date. For significant changes affecting your rights, we will provide additional notice via email where required by law. Your continued use of our services after changes become effective constitutes acceptance of the updated policy.

Grievances and Queries

If you have any queries, questions or concerns about this Privacy Policy or our privacy practices or wish to request a copy of the personal information we hold about you, please contact legal@analyticsaura.com

Version :	2.0
Policy Title :	Privacy Policy (GDPR Compliant)
Date of implementation :	30th August, 2025
Next Review Date :	30th August, 2027

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